LucidGeeks - Tech Marketing & Strategy. Without Fluff

Consultants use too many buzzwords

Many strategists and marketers only speak the tech jargon, reciting buzzwords without fathoming the required intricacies. Frankly, they… bullshit.

Engineering masters the roads, but not the roadmaps

Engineers master the bits and bytes, but when it comes to storytelling, strategy or marketing, they end up with scattered feature-sets and boring blueprints of trees that overlook the forest.

Why us? We are geeks

We speak your R&D language

Our SW engineering backgrounds enable us to truly fathom the intricacies of your products

Hi-tech & science
are our comfort zones

Proven track record in cyber, cloud infrastructure & edge, 3D printing, AI (both SW & HW),
enterprise SaaS - to name a few

Doers,
not observers

Working shoulder to shoulder with your team to make things happen

With lucid business acumen

We know what it feels
like to be in the driver’s seat

Forget about MBA juniors.
Our team members are former product & marketing tech executives - with scars to prove it

Spot on marketing that
“hits in the belly”

No fluff or buzz terms.
Vivid marketing that combines emotional, personified stories with techy, palpable proof points

Be a fly on the wall

Uncover the “whispered truth” in your customer's meeting rooms.
Get candid insights from thousands of Fortune 5000 executives in our network

Our services

Strategy & Product Market Fit

Use case discovery & prioritization
Business model refinement
Product roadmaps that separate the wheat from the chaff
M&A rationale and due-diligence
Pivot strategy

Segmentation, GTM & Marketing Automation

Insightful, yet practical segmentation that integrates with Hubspot/Marketo
Nurturing workflows underpinned by customers’ “whispered truths”
Lead scoring and qualification scripts

Storytelling & Prospect Journey Architecture

Elevator pitch that “hits in the belly”
Keynote boot-camp
Prospect journey discovery
Competitive messaging and positioning

Website & Creative Campaigns

End-to-end website creation
Cross-channel campaign architecture
Content & thought leadership

Cisco's multi-million dollar global campaign, "New Frontiers: IT innovations in 5 minutes”, celebrates Cisco’s innovations using seven 5-minute videos.
Each starts with a humoristic opening that mocks customer pains and develops into lucid benefits explanations.
The campaign was launched in 36 countries, translated into 13 languages and broke Cisco’s record for digital engagements.

‍See the campaign here.
‍

Highcon, the global leader of digital cutting within the packaging industry that developed breakthrough 3D printing technology. Our team worked hand to hand with Highcon from initial strategy to the depths of the trenches:
• Pinpoint the exact segments to target and the relevant value proposition
• Hands-on business development with partners and alpha customers
• Engaging with potential prospects in global trade-shows, such as TCT and Drupa

Don't take our word for it

The campaign was extended to 36 countries and broke Cisco’s record for digital engagements.

Prashanth Shenoy, VP Enterprise Networks & IoT

Case study Website

They took it all the way. From the concept to the trenches - cracking the product-market fit, reaching out to prospects, and even representing us at trade-shows.

Eshchar Ben Shitrit, CMO, Highcon

Case study

A bright partner who tackles intricate business and technology puzzles

Matthew Lightstone, VP Business Development, Landa Digital Printing

Case study

They quickly spoke our language like they were members of our product team. The result was a fresh, yet practical way of segmenting our customers.

Eran Kirtzner, CEO, Lightbits Labs

Case study

Tech Marketing & Strategy

Consultants use too many buzzwords

Engineering masters the roads, but not the roadmaps

We Are Lucid Geeks

We believe

B2B Marketing Should Not Be Boring2Boring

and

B2B Strategy Should Not Be Bullshit2Bullshit

We deliver

A distinct match between tech know-how and business acumen

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